Make a Logo the DDC Way


Full-day workshop • April 16th
Go behind the scenes with the DDC and learn about Aaron’s process for creating marks, logos and more. Each student will attack a logo on their own with guidance from Aaron. Could be something you are currently working on, or have always wanted to make.

Aaron will also share his signature tips, tricks, tales and threats throughout the workshop. The workshop will be six hours, lunch and refreshments will be provided. Bring a laptop, pencil and an iron will. DDC door and prizes to all who attend! From sketch, to vector, to iterations and completion: Come make a logo the DDC way.

What You Will Learn in This Workshop:

  • Designing a Logo from sketch, to vector, to iterations and completion
  • Learn how to develop and refine your own signature
  • Visual hierarchy, whitespace and composition
  • Revisting colour theory

What hardware/software do you need?

Please bring a laptop with you favorite illustration / design software. This is a workshop for people of all skill levels. There will be no programming. We’ll be talking about design methods and ideas. Please bring your favorite pencil if you have one. Notebooks will be provided.

Time & Location

This full-day workshop will be hosted at the SF State University — Downtown Campus and will take place before the two days of Smashing Conference. The workshop will be running from 9:00am to 5:00pm on Monday, April 16th.

Schedule for Monday, April 16th

8:30 – Doors open, Registration
9:00 – Introduction & Kick-off
10:30 – Coffee Break
12:30 – Lunch
13:30 – Afternoon Session
15:00 – Coffee Break
17:00 – The End, Networking

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Workshop includes
  • Snacks and drinks during the whole day
  • Tea and coffee
  • Lunch
  • Paper and pen/pencil

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