What you’ll learn

Through a series of fun, practical exercises you’ll learn:

• Psychology and interaction design. How to evaluate and design interactions such as search, navigation and eCommerce using psychology
• Psychology and user experience. How humans build models of the world and how to build your product around those models.
• Evaluating, improving and innovating digital products based on psychology.
• Psychology and the dark arts. Persuasive design, cognitive biases and other brain hacks. Do they really work? We’ll look how to apply them in practise, the ethics involved.
• Mapping and designing the details using a psychological approach
• Loads of little psychology tidbits that will improve a design and make you a bettּer designer

After the workshop you’ll be able to:

• Design products, apps and websites that match how people think and behave
• Find, understand, evaluate and apply psychology theory to digital product design
• Make better, informed design decisions and advocate to the wider team using psychology theory

Come to the workshop and you’ll able to put psychology into practice as soon as you get back to the office.

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Time & Location

This full-day workshop will be hosted at the Ivey Tangerine Leadership Centre and will take place after the two days of Smashing Conference. The workshop will be running from 9:30am to 5:30pm on Thursday, June 28th.

Schedule for Thursday, June 28th

9:00 – Doors open, Registration
9:30 – Introduction & Kick-off
11:00 – Coffee Break
13:00 – Lunch
14:00 – Afternoon Session
15:30 – Coffee Break
17:30 – The End, Networking

Save $100 when signing up for the conference and a workshop!