Oliver Reichenstein studied philosophy in Basel and Paris. In 2003, he moved to Tokyo where he founded iA in 2005.
Today, iA runs offices in Zurich, Tokyo and Berlin, offering digital strategy and interaction design to international clients such as Red Bull, Monotype, KPMG, NHK, The Guardian, Holtzbrinck, UBS, Swatch, Süddeutsche Zeitung, Ringier, Freitag, and Swisscom. iA offers client services and builds its own products. With over 1,000,000 apps sold, iA Writer has become the best selling plain text editor for iOS, Mac, and Android.
Icons save space. Icons look crisp. Icons give quick answers to hard questions: How can we make it nicer? How can we brand it? How can we make it fun? We ♥ icons. Until they start messing with our minds.