Joe is the author of the book Psychology of Designers. A recovering neuroscientist, then a spell as a elementary school teacher, Joe started his UX career 14 years ago. He has worked with organisations like MoMA NYC, Raspberry Pi, Disney, eBay and Marriott.
Joe is also Series Editor of Aspects of UX, a series of books on UX from SitePoint.com
What do an overnight 40% drop in road accidents, a night in on the couch watching TV and a good night’s sleep have to do with digital product design?
Humans only have limited mental capacity and no-one is ever operating at 100%. We are all influenced by the world around us and by how our minds work. As designers we need to be able to understand this and design for it.
To help you understand how psychology can transform your designs, we’ll look at:
After the talk, you’ll be able to: