Trent Walton is founder and 1/3 of Paravel, a custom web design and development shop based out of the Texas Hill Country. In his spare time, Trents writes about what he learns at his blog, and on Twitter. Trent’s wife has put him on a font allowance.
How many third-party scripts are loading on our web pages these days? How can we objectively measure the value of these (advertising, a/b testing, analytics, etc.) scripts — considering their impact on web performance, user experience, and business goals?
We’ve learned to scrutinize content hierarchy, browser support, and page speed as part of the design and development process.
Similarly, Trent will share recent experiences and explore ways to evaluate and discuss the inclusion of 3rd-party scripts.