Yiying Lu


Yiying Lu award-winning artist and designer. Born in Shanghai China, Educated in Sydney Australia & London UK, now based in San Francisco. Yiying was the first artist invited to join IDEO Shanghai for its Creative in Residence program in China in 2017. Previously, Yiying was the Creative Director at 500 Startups, the world's most active venture capital firm and startup accelerator. Yiying was named a "Top 10 Emerging Leader in Innovation" in the Microsoft Next 100 series.

Cross Cultural Design in the Age of Globalization

Tuesday, 17th – 05:20 PM

In this talk, award-winning creative director Yiying Lu will share her 10 years of cross-cultural design practice for global brands and businesses such as Disney, Twitter, 500 Startups, Wasabi Warriors and so on. She will tell her personal stories of how she created artworks for the Twitter Fail Whale, the Conan O’Brien Pale Whale, the official Dumpling Emoji, as well as the Shanghai Disney Recruitment Campaign. Additionally, she will mention her unique experience as IDEO’s first Artist In Residence in China. Join Yiying on a journey of exploring cross-cultural creativity through colorful logos, whimsical illustrations, symbolic typography designs with occasional puns & jokes - as she has been working on her stand-up comedy sketch for a while.

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