Through a series of practical exercises you’ll learn:

• Why you should match design to behaviour and what goes wrong when you don't
• The psychological theory behind how people model a task
• How to match your design to the map/model and make it a success
• Mapping and designing the details using a psychological approach
• Loads of little psychology tidbits that will improve a design and make you a bettּer designer

After the workshop you’ll be able to:

• Design products, apps and websites that match how people think and behave
• Find, understand, evaluate and apply psychology theory to digital product design
• Make better, informed design decisions and advocate to the wider team using psychology theory

Come to the workshop and you’ll able to put psychology into practice as soon as you get back to the office.

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Location

Microsoft Technology Center
11 Times Square, 5th & 6th Floor
(Between 41st & 42nd Streets on 8th Ave.)
New York, NY, 10036
Google Maps

Schedule for Monday, June 15th

8:30am – Doors open, Registration
9:00am – Introduction & Kick-off
11:00am – Coffee Break
12:30pm – Lunch
1:30pm – Afternoon Session
3:00pm – Coffee Break
5:00pm – The End, Networking

Save $100 when signing up for the conference and a workshop!