Emanuela & Matteo


Emanuela Damiani works every day for the best browser experience at Firefox. She fell in love with the Web at a young age, and since then she has never stopped studying and learning it. In her career, she helped companies and organisation to innovate through design practices. Nowadays Emanuela is exploring design systems for complex, mutable environments, aim to enable everyone to understand and use design. In her spare time, she likes to watch kitten videos, and she never says no to a good cocktail.

Matteo Cavucci is a tech consultant and design thinking practitioner. He helps knowledge-based organisations, including design-driven companies, to operate better in the 21st century. Coming from a liberal art background, he has a wide experience in leading high-performance teams across the research/design/development spectrum. His interests focus on researching a better way of foster effective communication and creating rapid feedback loops. He’s currently working as a senior consultant at ThoughtWorks, helping multidisciplinary teams to grow and practising agile fluency.

Redesign Design

Monday, 11th – 15:30

Over the next years, how we design, prototype, and test services and products will change dramatically. We are transitioning from a traditional, industrial mindset of design as a rigid planning process towards the experience of design as a continuous and evolving conversation between makers and users. This talk, based on real-life experiences, explores how design is changing in the digital age, beyond the initial delivery of specifications and blueprints, to an adaptive co-creation process that evolves iteratively over time. This emergent idea of designOps is dissolving the boundaries between planning, discovery, building, and operating phases, leading to results that are more in tune with the true needs of users.

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