Tiago Pedras


Tiago Pedras is the founder of The New Digital School, a groundbreaking alternative in design higher education in Porto, Portugal. Working with the web since 1998, in 2007 he founded his own web design studio which was later acquired by Surreal, an internacional branding strategy agency, where he is currently Digital Design Director. He’s also been teaching all things about the web since 2006 at ESAD, Matosinhos School of Art and Design.

Hacking Design Education

The current education system of most countries was designed 150 years ago, based on a one-size-fits-all kind of knowledge, assessed by metrics that favor logic over creativity, quantity over quality and grades over understanding.

But is this what a world in constant evolution really needs? Can this system help us cope with increasing levels of uncertainty? Do the students of today feel ready to become the innovators of tomorrow?

When it comes to design, this is particularly visible. Most study programs aren’t preparing future designers to think critically, to look beyond the pixels and see the impact they have on their own companies, on people's lives, and society as a whole.

What if each student could design their own learning experience? Would this not be a way to take ownership of your role and to focus on what really matters?

In this talk, Sara Ramos and Tiago Pedras will share how they are trying to hack design education, making it student-centered and industry-led, while inviting the audience to join this learning revolution.

Sponsors & Partners